Research and insights
We capture signals, collect and analyze market data to identify dynamics, and generate insights that help us better understand emerging scenarios.
In an uncertain world, change and progress are no longer being addressed as a fragmented approach managed by courageous individuals in isolated silos. Instead, it’s a fundamental organizational choice.
That’s why we believe in empowering entire organizations to tackle the impact of continuous transformation, starting with understanding the signals, trends, and insights that must guide strategic thinking at every level and in every department.
Our experts provide bespoke research and original analysis to help organizations address future-proofing challenges and contemporary dilemmas. With our expertise in market research, strategic foresight, customer insight, trend forecasting, behavioral science, brand strategy, and data analytics, we help organizations reimagine services and products, create new concepts and business models, and reshape how they work.
Our researchers aim to craft a plausible understanding — a map — of a changing world. Thus, analysis and sensemaking enable organizations and leaders to navigate the present and future and facilitate other strategic activities such as envisioning, planning, and testing ideas.
Amid enormous global change, we have developed the ability to move between intuition and logic, trends and phenomena, providing evidence to envision scenarios upon which organizations can build a factual experimentation process with an innovative and resilient mindset.
Qualitative and quantitative research
Qualitative and quantitative research services provide a valuable toolkit for gaining strategic vision and planning action. Qualitative methods, such as in-depth interviews and contextual observation, provide a deep understanding of the behaviors and experiences of individuals or groups. Quantitative research measures and quantifies variables, tests hypotheses, and identifies correlations and causal relationships. Machine learning is also applied to extract patterns and classify data.
Data enrichment
AI enriches existing data by leveraging available text, audio, video, and images. Using pre-trained models, key metrics and dimensions can be extracted in the initial stages of analysis with limited effort. Enriched data fuels more in-depth research and allows us to identify crucial weak signals. We evaluate opportunities to tap into additional sources, proprietary or third-party, and to collect more data, by using dedicated apps or chatbots.
Consumer and market trends
By constantly monitoring major current issues with a global and cross-industry approach, we provide organizations with the insights they need to understand the dynamics and trends that are shaping markets, transforming organizations, and defining major cultural shifts. Through targeted research, forward-looking trend presentations, and trend-driven workshops, our experts empower leaders and teams to translate today’s drivers of change into actionable recommendations and ideas.
Strategic foresight
Strategic foresight is the ultimate tool for organizations to explore, envision and shape the future. Armed with a multidisciplinary set of approaches, tools, and skills, our experts enable projects and businesses to unlock opportunities, inform progress and build resilience. Foresight researchers scan current drivers of change to map evolving future scenarios, guiding clients to identify unexplored pathways that require action in the present to build effectiveness for the future.
