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Who is using GenAI

Capture the current state of GenAI adoption in the business context to assess its level of diffusion and the degree of individual acceptance.

How prevalent is the use of Generative AI among European companies?

The adoption in European companies

Our study shows that 36% of workers engage with GenAI tools in corporate settings

What are the defining traits of GenAI users?

The typical GenAI user profile

67% belong to Gen Z or Millennials

The typical GenAI user profile

74% are part of a small company (51 to 250 employees) or a medium-sized company (251 to 500 employees)

The typical GenAI user profile

Spain and Italy are the countries with the highest adoption rate

Next chapters

The role of organizations in the adoption The perceived value of GenAI Fields of application and impact on professions

Discover our research project

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