MAIZE is

H-FARM Innovation was born back in the days when H-FARM itself was a local accelerator, contributing to its gradual growth and evolution. We were here as a startup when the most innovative campus in Europe was still a small project, and we grew our consulting practice to become an international player in the innovation ecosystem and a dominant part of H-FARM’s overall expansion.

We rapidly consolidated our work, merging our startup heritage with new skills, passions, and visions into an innovation consultancy offering solutions at the intersection of business, strategy, design, technology, and culture.

Over the years, we evolved into H-FARM INNOVATION, a true all-around partner for innovation strategy for some of the leading brands in Italy and Europe.

In 2017, as part of H-FARM INNOVATION, we launched MAIZE. This cultural editorial project disseminates thoughts, opinions, and lively debates on technology, innovation, and society.

2022 was a major milestone and turning point for H-FARM Innovation, as Jakala finalized our acquisition and opened up a whole new range of growth opportunities. Supported by Jakala, we adopted the name MAIZE and used it to further strengthen our identity and positioning as an innovative strategic design company.

To H-FARM, we owe our heritage, our entrepreneurial attitude, and our risk-taking approach.

To H-FARM INNOVATION, we owe our inventiveness, skills, excellence, and courage to experiment and play, not only with technology but also with our own progressive organizational model.

To JAKALA, we owe new expertise, countless opportunities, and horizons to grow into.

And to MAIZE, we owe our future and our ability to look beyond what’s possible as we finally become the image of what we’ve always wanted to be.

Our business is innovation and transformation, and our focus is, first and foremost, on ourselves as we strive to become the model we preach. We invest in innovation, technology, and learning, and are constantly seeking the organizational bliss that inspires the people we want to have with us.

Call us consultants, designers, technologists, or an agency; the truth is that today more than ever, we know that innovation and transformation defy a single definition, let alone organizational function. That is why we value diversity, heterogenous teams, a systemic approach, and a constant search for excellence.

Today, innovation is more than simply reinventing a business model. We believe it’s about changing the paradigms of how we live and how we do business; it’s about creating a new structure of values and a sense of purpose, because innovation without a scope and real impact is merely a project.