AI DataRoom: 3. The perceived value of GenAI

The perceived value of GenAI

Assess whether users and non-users can recognize the impact of GenAI on their work, and what factors influence this perception

Do employees perceive a positive impact of GenAI on their work?

The positive impact of GenAI on work, from 0 to 10

The overall perception of GenAI’s value in the corporate context is still neutral, with the largest proportion of users being passive

Perceived value: a comparison across geographies

At a geographical level, noticeable differences appear. In Italy, Spain, and France, the number of promoters is balanced by the number of detractors, leading to an overall neutral impact

Perceived value: a comparison across geographies

In Germany and Denmark, by contrast, the number of detractors grows, exceeding that of promoters.

Perceived value: a comparison across generations

Gen Z and Millennials are the ones who most recognize the impact of Gen AI on their work, although they still exhibit an overall neutral perception

Perceived value: a comparison across generations

Of all the generations, Gen X is the most negative in judging the impact of GenAI on their work, even more than Baby Boomers

What is the link between a company's strategy in promoting GenAI and the perceived impact on employees who utilize it in their job?

Perception of value as the corporate strategy changes

Companies that implement dedicated initiatives to actively support GenAI adoption report higher satisfaction rates compared to those that do not

Perception of value as adoption initiatives change

Among all initiatives, special projects and internal communication are the most valued, despite not being the most widely adopted

Are those not using GenAI in the workplace able to understand its value?

The reasons for not using GenAI in the workplace

A primary reason for the lack of GenAI adoption is the poor understanding of its value or how it applies in a work context

The reasons for not using GenAI in the workplace

Indeed, 66.6% of non-users state that they do not need it for their work

The reasons for not using GenAI in the workplace

Among non-users, there are also workers who do not know what GenAI is or how to use it

So what

The guidelines organizations establish for individuals do not hinder the spread of AI in the corporate context. In fact, most European companies do not restrict individual freedom in using GenAI; rather, they can positively influence its adoption through various dedicated initiatives.

Depending on the strategies and investments implemented, two distinct approaches emerge: a supportive approach led by organizations that prioritize investment in special projects, and a more neutral approach, characterized by companies that rely on personal initiative and individual interpretation without overly encouraging the development of this technology within the corporate context.