Skip to content
Fields of application and impact on professions

Examine the tools and fields of application that are most familiar and widely used, and how roles and professions are impacted by GenAI

What activities lead workers to use GenAI?

The fields of application of GenAI

Analysis of the areas of application shows a strong preference for using GenAI in generalist or operational activities

The fields of application of GenAI

First and foremost is text content generation, which exceeds all other application areas by more than double

The fields of application of GenAI

Alongside text generation, other executive activities occupy the top positions in the ranking

The fields of application of GenAI

Next, a series of analytical tasks follows, such as data analysis, research activities, and information processing

The fields of application of GenAI

Creative activities, including idea generation and searching for inspiration, also emerge in the central part of the ranking

The fields of application of GenAI

Lastly, decision-making activities highlight how the use of GenAI to support decision-making is still very limited

So what

The study confirms a predominant use of this technology for generalist and operational activities, particularly with text generation through ChatGPT and Gemini taking the lead.

 

In addition to these comprehensive tools, there is also experimentation with specialized tools like DALL-E, Firefly, Midjourney, and Jasper. These tools are not limited to specific business functions but instead represent a phenomenon that bridges both traditional and emerging sectors.

 

These trends suggest an increasing overlap between roles and areas of expertise, thereby evolving the boundaries between professions.

Previous chapters

Discover our research project

alt=

INTERESTED IN MORE?

Pick a channel and start a conversation.