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Sam Gilbert

Researcher

Sam Gilbert is an affiliated researcher at the Bennett Institute for Public Policy at the University of Cambridge. An expert in data-driven marketing, he was employee number one and chief marketing officer at Bought By Many, an award-winning fintech start-up named as one of Wired’s hottest start-ups in Europe and ranked in the Sunday Times TechTrack100 list of the UK’s fastest growing companies. Previously, he was head of strategy and development at the data company Experian and head of consumer finance at Santander. He lives in Copenhagen.

Tech Perspectives

 Desire

Bits don’t lie

What people say they want and what they actually end up desiring oftentimes differs. But data can help to parse through the noise and let some morsels of truth surface

by Sam Gilbert

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