Let’s Chat: Service Design
Elisa Cucchetto
Director
2025
Welcome to “Let’s Chat”, our video series designed to explore important topics we’re passionate about at MAIZE. Each episode features a member of our team who is an expert in a specific field, diving into key themes and trends.
To people unfamiliar with the discipline, design is often still a somewhat fuzzy term blending aesthetic principles with usability; but it goes much further than that.
Under the “design” umbrella live myriad principles, and its cross-sectional nature means that, when implemented properly, design can become a powerful strategic lever for companies.
We asked a couple of questions to our Director Elisa Cucchetto to glimpse into the present — and the future — of the intersection between service and strategic design, to better understand what the market demands and what design has to offer.
Watch the video to learn more!
in Italy